Information Collection and Use
Sportscars Holland is the sole owner of the information collected on the Site and the Blog. We collect personally identifiable information from our users at several different points for both web properties.
In order to use certain features of the Site or the Blog, such as posting a comment or subscribing to email updates, you must complete a form in which you provide us with your contact information (such as your name and email address). We use this information to contact you about the services in which you have expressed interest.
We may give you the option of providing basic demographic information such as income, gender, and education to us. We strongly encourage you to share this information with us so we can provide our community with a better, more useful experience on the Site and the Blog. Providing any such demographic information is entirely voluntary and is identified as such at the time of data collection.
Surveys and Contests
From time to time we may offer you the opportunity to participate in contests or surveys on the Site or the Blog. If you participate, we may request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address) and demographic information (such as your age and postal code).
We use this information to gather feedback about our sites’ features, notify contest winners, and/or to send participants an email newsletter.
We may use a third-party service provider to conduct these surveys or contests; any such company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice.
Communications from Us
If you disclose your email address to us, we will occasionally send you information on new Blog features, services, special deals, and promotions. Out of respect for your privacy, we present the option not to receive these types of communications. Please see “Choice and Opt-Out” below for more information.
If you wish to subscribe to our email newsletters, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe with each newsletter we send.
Based upon the personally identifiable information you provide us, we may send you a welcoming email and/or a confirmation email to verify your username and password. We will also communicate with you in response to your inquiries, to provide specific services you request, and to manage any other feature or service under which you are identified by your email address. We will communicate with you by email and/or telephone, in accordance with your wishes.
We may store information that we collect through cookies, server log files, tracking images, and third party sources to create a profile of your preferences. We may tie your personally identifiable information to information in the profile in order to provide you with tailored promotions and marketing offers and to improve the content of the Blog for you.
Information Sharing and Disclosure
We share aggregated demographic information about our visitors with our partners, affiliates, and advertisers. This information does not identify individual users; rather, it provides our partners, affiliates, and advertisers with a description of our user base as a whole. Partners may include third parties with whom we have or may have a business relationship, such as sponsors.
We share personally identifiable information with select third parties:
- Email service providers. We use third parties to provide email delivery services. When you sign up for a newsletter, subscribe to a feed, or otherwise provide your email address, we will share your email address and certain elements of your profile as necessary with the appropriate service provider for the sole purpose of providing that service.
- Infrastructure providers. We use third parties to host the Blog and keep it maintained and backed up. Personally identifiable information we store on third-party systems and networks is always under our control and access to it is secured in a manner consistent with good information technology practices and procedures.
- Fulfillment providers. We use third parties to manage, ship and deliver any physical goods which we may, from time to time, give away or offer for sale. Any personally identifiable information, such as your name and address, will be used by these service providers solely for the purpose of fulfilling orders and delivering goods.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us.
Choice and Opt-Out
We provide you with the opportunity to opt out of having your personally identifiable information used for certain purposes when we ask for this information. For example, if you register for an account with us but do not wish to receive any additional marketing material from us, you can indicate your preference on our registration form.
If you no longer wish to receive our newsletter and promotional communications, you may opt out of receiving them by following the instructions included in each newsletter or communication. Any such opt-out instructions may take up to ten (10) working days to process, during which time you may continue to receive newsletters and promotional communications.
You will be notified when your personal information is collected by any third party that is not our agent or service provider, so you can make an informed choice as to whether or not to share your information with that party.
Log Files and Analytics
As is typical of professionally managed websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data for each visitor to the Site or the Blog.
We use this information, which does not identify individual users, to analyze trends, to administer the Site and the Blog, to track visitors’ movements around our web properties, and to gather demographic information about our user base as a whole.
Generally, we do not link this automatically collected data to personally identifiable information. IP addresses are, however, tied to personally identifiable information in conjunction with certain features such as comments in order to help protect our community from spam.
A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We do not store any personally identifiable information in cookies, but we may link the information we store in cookies to personally identifiable information when required for technical reasons, such as in keeping track of your comments.
We use both session cookies and persistent cookies. We use session cookies to make it easier for you to navigate our web properties. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s documentation. More information about cookies can be found on Wikipedia.
We set a persistent cookie to help keep track of visits our users make to our web properties. Persistent cookies also enable us to track and target the interests of our users to enhance their experience on our sites. If you reject cookies, you may still use our sites, but your ability to use some features may be limited.
We and/or our third-party partners employ a software technology called tracking graphics (a.k.a. “Web beacons” or “Web bugs”) that help us better manage content on our sites by informing us what content is effective. Tracking graphics are tiny, transparent images with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, tracking graphics are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. As with cookies, we may tie the information gathered by tracking graphics to our users’ personally identifiable information.
We use tracking graphics in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt out of these emails, you may do so by following the instructions included in every such communication.
Links to Other Websites
The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on one of our sites, we encrypt that information using secure sockets layer technology (SSL). To learn more about SSL, read this Wikipedia entry.